AliExpress is an international online e-commerce platform that allows Chinese sellers to offer their products to customers around the world. With millions of users in more than 200 countries, AliExpress is one of the largest platforms for trading Chinese goods on the international market. If you want to start selling your products on AliExpress and enter foreign markets, in this article we will tell you in detail how to do this. We'll look at steps to help you open a store, set up sales and work effectively with international customers.
1. Why sell Chinese goods through AliExpress?
AliExpress provides unique opportunities for Chinese sellers to enter the global market. Here are some reasons why it's worth selling through this platform:
- Access to international markets: AliExpress allows sellers to sell around the world. The platform supports various languages, currencies and payment methods, which makes it convenient for international buyers.
- Easy to use: AliExpress offers convenient tools for creating a store, loading goods and managing orders.
- Marketing Support: The platform provides sellers with access to a variety of promotional tools, including advertising, discounts and special offers.
2. How to sign up for an AliExpress seller account
2.1 Create an account
To start selling on AliExpress, you need to register a seller account. Here are the steps to do this:
- Step 1: Go to AliExpress and select a merchant section.
- Step 2: Create an account with your business information, contact details and phone number.
- Step 3: Confirm your account by completing the verification process. This includes providing documents such as a business license and tax number to confirm the legality of your business.
2.2 Store design
After registering, you need to set up your store:
- Add the logo and store name. Think of an attractive and memorable title that will reflect your output.
- Fill in the description of the store. Specify which items you're selling, what makes your store different, and why customers should choose you.
- Set up payment information. Make sure your payment systems are set up correctly to accept payment from customers.
3. Add items to the store
3.1 Preparation of goods
In order to sell products on AliExpress, you need to prepare product information:
- Product photos: High-quality and detailed photos are important for attracting customers. Use multiple snapshots from different angles so customers can rate the item.
- Product description: Write detailed and accurate descriptions, including dimensions, materials, characteristics and features. The more information there is, the more confidence buyers have.
- Prices: Set competitive prices given market trends and delivery costs.
3.2 Loading of goods
After you prepare your items, go to My Items and start downloading products:
- Complete the forms for each item, including name, category, description, price and quantity.
- Use keywords to improve product visibility in the AliExpress search engine.
4. Product promotion on AliExpress
4.1 Advertising and Promotions
AliExpress offers sellers several ways to promote products:
- AliExpress Ads: The platform provides paid advertising that allows you to promote products on the homepage, in search results and in popular products.
- Coupons and discounts: Creating discounts, coupons and promotions helps attract the attention of buyers and increase sales.
4.2 Handling Feedback
Customer feedback plays a key role on AliExpress. Positive feedback can increase trust in your store and items. To encourage feedback:
- Serve your customers at the highest level: Answer questions quickly, ship on time, and deliver quality products.
- Ask for feedback: Politely ask satisfied buyers to leave a positive feedback on the item.
4.3 Participating in Sales
AliExpress hosts various global sales such as 11.11 (Singles Day) and Black Friday. Participation in these sales allows you to significantly increase sales.
5. Logistics and Delivery of Goods
One of the important components of success on AliExpress is the organization of effective delivery. Here are some tips on this:
5.1 Logistics Partner Selection
AliExpress works with several large logistics companies to deliver goods to various countries:
- AliExpress Standard Shipping is a standard delivery system that works with local postal services and delivers goods around the world.
- DHL, FedEx, UPS - express delivery for faster and more expensive products.
5.2 Delivery Times and Tracking
For successful sales, it is important to provide customers with accurate information about delivery times and package tracking capabilities. Connect the tracking system and monitor the fulfillment of orders.
5.3 Shipping Costs
Shipping costs play a key role in the buyer's purchase decision. Consider including shipping costs in the price of an item or offering free shipping for certain items or orders.
6. Payment Systems and Buyer Protection
AliExpress uses AliPay's secure payment system, which supports a variety of payment methods such as credit cards, bank transfers and other international methods.
- Buyer Protection: AliExpress provides buyer protection to help prevent fraud and increase trust in the platform.
- Fees: AliExpress charges a sales fee that varies depending on product category and sales volume.
7. Conclusion
Selling Chinese goods abroad through AliExpress is a great opportunity for Chinese entrepreneurs to enter international markets. Thanks to its convenient platform, ease of registration and integration with global logistics networks, AliExpress offers sellers everything they need to successfully trade. By following the recommendations for store creation, product promotion and logistics, you can sell your products efficiently around the world and increase sales.
1. Why sell Chinese goods through AliExpress?
AliExpress provides unique opportunities for Chinese sellers to enter the global market. Here are some reasons why it's worth selling through this platform:
- Access to international markets: AliExpress allows sellers to sell around the world. The platform supports various languages, currencies and payment methods, which makes it convenient for international buyers.
- Easy to use: AliExpress offers convenient tools for creating a store, loading goods and managing orders.
- Marketing Support: The platform provides sellers with access to a variety of promotional tools, including advertising, discounts and special offers.
2. How to sign up for an AliExpress seller account
2.1 Create an account
To start selling on AliExpress, you need to register a seller account. Here are the steps to do this:
- Step 1: Go to AliExpress and select a merchant section.
- Step 2: Create an account with your business information, contact details and phone number.
- Step 3: Confirm your account by completing the verification process. This includes providing documents such as a business license and tax number to confirm the legality of your business.
2.2 Store design
After registering, you need to set up your store:
- Add the logo and store name. Think of an attractive and memorable title that will reflect your output.
- Fill in the description of the store. Specify which items you're selling, what makes your store different, and why customers should choose you.
- Set up payment information. Make sure your payment systems are set up correctly to accept payment from customers.
3. Add items to the store
3.1 Preparation of goods
In order to sell products on AliExpress, you need to prepare product information:
- Product photos: High-quality and detailed photos are important for attracting customers. Use multiple snapshots from different angles so customers can rate the item.
- Product description: Write detailed and accurate descriptions, including dimensions, materials, characteristics and features. The more information there is, the more confidence buyers have.
- Prices: Set competitive prices given market trends and delivery costs.
3.2 Loading of goods
After you prepare your items, go to My Items and start downloading products:
- Complete the forms for each item, including name, category, description, price and quantity.
- Use keywords to improve product visibility in the AliExpress search engine.
4. Product promotion on AliExpress
4.1 Advertising and Promotions
AliExpress offers sellers several ways to promote products:
- AliExpress Ads: The platform provides paid advertising that allows you to promote products on the homepage, in search results and in popular products.
- Coupons and discounts: Creating discounts, coupons and promotions helps attract the attention of buyers and increase sales.
4.2 Handling Feedback
Customer feedback plays a key role on AliExpress. Positive feedback can increase trust in your store and items. To encourage feedback:
- Serve your customers at the highest level: Answer questions quickly, ship on time, and deliver quality products.
- Ask for feedback: Politely ask satisfied buyers to leave a positive feedback on the item.
4.3 Participating in Sales
AliExpress hosts various global sales such as 11.11 (Singles Day) and Black Friday. Participation in these sales allows you to significantly increase sales.
5. Logistics and Delivery of Goods
One of the important components of success on AliExpress is the organization of effective delivery. Here are some tips on this:
5.1 Logistics Partner Selection
AliExpress works with several large logistics companies to deliver goods to various countries:
- AliExpress Standard Shipping is a standard delivery system that works with local postal services and delivers goods around the world.
- DHL, FedEx, UPS - express delivery for faster and more expensive products.
5.2 Delivery Times and Tracking
For successful sales, it is important to provide customers with accurate information about delivery times and package tracking capabilities. Connect the tracking system and monitor the fulfillment of orders.
5.3 Shipping Costs
Shipping costs play a key role in the buyer's purchase decision. Consider including shipping costs in the price of an item or offering free shipping for certain items or orders.
6. Payment Systems and Buyer Protection
AliExpress uses AliPay's secure payment system, which supports a variety of payment methods such as credit cards, bank transfers and other international methods.
- Buyer Protection: AliExpress provides buyer protection to help prevent fraud and increase trust in the platform.
- Fees: AliExpress charges a sales fee that varies depending on product category and sales volume.
7. Conclusion
Selling Chinese goods abroad through AliExpress is a great opportunity for Chinese entrepreneurs to enter international markets. Thanks to its convenient platform, ease of registration and integration with global logistics networks, AliExpress offers sellers everything they need to successfully trade. By following the recommendations for store creation, product promotion and logistics, you can sell your products efficiently around the world and increase sales.