China is one of the biggest markets for online education, and creating and selling educational content is a great earning opportunity. Every year, more and more Chinese turn to Internet courses, video lessons and curricula, which opens up a lot of opportunities for teachers, coaches and creators of educational content. In this article, we look at the top 5 platforms for selling educational content in China that will help you effectively monetize your content and reach Chinese audiences.
1. Why is online education so popular in China?
Online education in China continues to gain popularity due to the rapid growth of Internet platforms and the high need for professional training. Chinese users are actively looking for new ways to improve their skills, from professional courses to personal hobbies such as foreign languages or hobbies. Educational content platforms provide huge monetization opportunities, allowing course and learning material creators to make money from training and skills.
- Huge audience: China has more than 1.4 billion people and the online education market continues to grow.
- Access to technology: Online courses and video tutorials are becoming more accessible with the growing popularity of mobile devices and the Internet.
2. Top 5 platforms for selling educational content in China
2.1 Zhihu
Zhihu is a Chinese Q&A platform that also has a function for creating and selling educational content. Zhihu is actively developing the section of educational courses, allowing users to sell their knowledge and experience.
- How it works: You can create and sell courses, share expert articles and training offers in the field of your professional experience. Zhihu also supports subscriptions and content purchases through its platform.
- Monetization: Through Zhihu, you can earn money by offering paid courses, advice and training materials. It is also possible to earn through sponsored answers and paid articles.
2.2 Tencent Classroom (腾讯课堂)
Tencent Classroom is an online education platform from Chinese giant Tencent that is heavily used to sell educational content including video tutorials, courses and tutorials.
- How it works: Create a course and place it on a platform for Chinese users. You can offer a variety of formats such as text courses, video tutorials or online workouts.
- Monetization: You get revenue from paid courses and tuition subscriptions. Tencent Classroom also offers built-in tools for webinars and paid consultations.
2.3 iCourse (爱课程)
iCourse is one of the leading online learning platforms in China, supporting a variety of courses ranging from academic to professional skills. The platform has a rich toolkit for sellers of educational content.
- How it works: On iCourse, you can create a course and place it on the platform. You can create video content, tutorials and conduct live classes.
- Monetization: iCourse allows you to earn money by selling courses, paid subscriptions and interactive webinars. The platform actively supports the creation of educational content for corporate clients and educational institutions.
2.4 Xuexi.cn (学习强国)
Xuexi.cn is a Chinese educational platform that is actively used for training at various levels, from state training to professional development. The platform provides convenient tools for creating and selling educational courses.
- How it works: Xuexi.cn offers users the ability to post educational content, including online courses, video lectures and articles. The platform focuses on training programs for government organizations and corporate clients.
- Monetization: You can earn money through paid courses and interactive lessons, as well as provide corporate training.
2.5 Bilibili Learning (哔哩哔哩学习)
Bilibili, known for its video content, also has a section for educational programs, Bilibili Learning, which allows content creators to earn money from educational video tutorials and courses.
- How it works: Bilibili Learning allows you to create educational courses in the format of video tutorials. These courses can be free or paid.
- Monetization: Bilibili Learning can be earned through paid subscriptions, sales of educational materials and donations during live broadcasts. In addition, the platform supports cooperation with brands to create educational materials.
3. How do I choose a platform to sell educational content?
Choosing a platform to sell educational content depends on several factors, such as the type of content you have, your target audience, and your desired monetization strategy. Here are some recommendations:
- Target audience: Platforms such as Tencent Classroom and Bilibili are popular with youth audiences, while Zhihu and Xuexi.cn are more focused on professionals and professionals.
- Content type: If you want to create video tutorials, then Tencent Classroom and Bilibili Learning may be the best options. Platforms such as Zhihu are suitable for creating text materials or articles.
- Monetization methods: If you care about stable revenue from paid subscriptions or course sales, choose platforms that offer opportunities such as iCourse or Bilibili Learning.
4. Conclusion
Online education in China is a market with huge potential, and creating educational content can become a stable source of income. Platforms such as Zhihu, Tencent Classroom, iCourse, Xuexi.cn and Bilibili Learning provide a variety of opportunities to sell courses, advice and educational materials. With these platforms, you can monetize your knowledge and engage audiences who are interested in learning and developing their skills.
1. Why is online education so popular in China?
Online education in China continues to gain popularity due to the rapid growth of Internet platforms and the high need for professional training. Chinese users are actively looking for new ways to improve their skills, from professional courses to personal hobbies such as foreign languages or hobbies. Educational content platforms provide huge monetization opportunities, allowing course and learning material creators to make money from training and skills.
- Huge audience: China has more than 1.4 billion people and the online education market continues to grow.
- Access to technology: Online courses and video tutorials are becoming more accessible with the growing popularity of mobile devices and the Internet.
2. Top 5 platforms for selling educational content in China
2.1 Zhihu
Zhihu is a Chinese Q&A platform that also has a function for creating and selling educational content. Zhihu is actively developing the section of educational courses, allowing users to sell their knowledge and experience.
- How it works: You can create and sell courses, share expert articles and training offers in the field of your professional experience. Zhihu also supports subscriptions and content purchases through its platform.
- Monetization: Through Zhihu, you can earn money by offering paid courses, advice and training materials. It is also possible to earn through sponsored answers and paid articles.
2.2 Tencent Classroom (腾讯课堂)
Tencent Classroom is an online education platform from Chinese giant Tencent that is heavily used to sell educational content including video tutorials, courses and tutorials.
- How it works: Create a course and place it on a platform for Chinese users. You can offer a variety of formats such as text courses, video tutorials or online workouts.
- Monetization: You get revenue from paid courses and tuition subscriptions. Tencent Classroom also offers built-in tools for webinars and paid consultations.
2.3 iCourse (爱课程)
iCourse is one of the leading online learning platforms in China, supporting a variety of courses ranging from academic to professional skills. The platform has a rich toolkit for sellers of educational content.
- How it works: On iCourse, you can create a course and place it on the platform. You can create video content, tutorials and conduct live classes.
- Monetization: iCourse allows you to earn money by selling courses, paid subscriptions and interactive webinars. The platform actively supports the creation of educational content for corporate clients and educational institutions.
2.4 Xuexi.cn (学习强国)
Xuexi.cn is a Chinese educational platform that is actively used for training at various levels, from state training to professional development. The platform provides convenient tools for creating and selling educational courses.
- How it works: Xuexi.cn offers users the ability to post educational content, including online courses, video lectures and articles. The platform focuses on training programs for government organizations and corporate clients.
- Monetization: You can earn money through paid courses and interactive lessons, as well as provide corporate training.
2.5 Bilibili Learning (哔哩哔哩学习)
Bilibili, known for its video content, also has a section for educational programs, Bilibili Learning, which allows content creators to earn money from educational video tutorials and courses.
- How it works: Bilibili Learning allows you to create educational courses in the format of video tutorials. These courses can be free or paid.
- Monetization: Bilibili Learning can be earned through paid subscriptions, sales of educational materials and donations during live broadcasts. In addition, the platform supports cooperation with brands to create educational materials.
3. How do I choose a platform to sell educational content?
Choosing a platform to sell educational content depends on several factors, such as the type of content you have, your target audience, and your desired monetization strategy. Here are some recommendations:
- Target audience: Platforms such as Tencent Classroom and Bilibili are popular with youth audiences, while Zhihu and Xuexi.cn are more focused on professionals and professionals.
- Content type: If you want to create video tutorials, then Tencent Classroom and Bilibili Learning may be the best options. Platforms such as Zhihu are suitable for creating text materials or articles.
- Monetization methods: If you care about stable revenue from paid subscriptions or course sales, choose platforms that offer opportunities such as iCourse or Bilibili Learning.
4. Conclusion
Online education in China is a market with huge potential, and creating educational content can become a stable source of income. Platforms such as Zhihu, Tencent Classroom, iCourse, Xuexi.cn and Bilibili Learning provide a variety of opportunities to sell courses, advice and educational materials. With these platforms, you can monetize your knowledge and engage audiences who are interested in learning and developing their skills.