Domestic tourism has become a crucial component of China's economy, especially after the COVID-19 pandemic, when international travel was limited. China is actively developing domestic tourism, seeking to improve the quality of life of the population, reduce economic inequality between regions and increase the sustainability of the tourism industry. In this context, the Chinese government is making numerous efforts to stimulate demand for domestic travel and infrastructure development. In this article, we look at how China is developing domestic tourism, as well as what measures are being taken to improve the tourism industry.
1. Importance of domestic tourism to China
1.1 Economic importance of domestic tourism
Domestic tourism in China plays a key role in the country's economy, being an important source of income for many regions. Amid restrictions on international travel and growing interest in domestic travel, domestic tourism has become an important engine of economic growth in the post-pandemic period.
The development of domestic tourism contributes not only to the growth of consumer demand, but also to job creation, infrastructure improvement and business support in industries such as hospitality, catering, transport, cultural events and entertainment.
1.2 Reduction of regional differences
China is actively working to improve the accessibility of tourism to different segments of the population and in different regions of the country. Unlike major metropolitan areas such as Shanghai and Beijing, many rural and remote regions of China did not have sufficient access to quality tourism services. In response to these challenges, the Chinese government is launching projects aimed at developing infrastructure and creating tourism clusters in rural and less developed areas.
2. Measures taken to develop domestic tourism
2.1 Development of tourism infrastructure
One of the main steps taken by the Chinese government to stimulate domestic tourism is the active development of infrastructure. This includes the construction of new hotels, improving the quality of transport services, the creation of tourist centers and exhibition complexes.
In recent years, much attention has been paid to the creation of smart tourist areas, which include not only basic infrastructure, but also innovative technologies for the convenience of tourists. These technologies help improve travel planning, booking, payment and other aspects of travel service.
2.2 Promotion of cultural and ecological tourism
China is actively developing cultural and ecological tourism in order to attract citizens to various regions of the country. The main emphasis is on the restoration of cultural heritage and the preservation of nature. In recent years, tourism to regions with unique natural features, such as Tibet, Yunnan, Guizhou, where environmental tours and adventure tourism are actively developing, has become popular.
In addition, heritage themes and cultural routes are actively developing in the country, which attract travelers interested in the history and traditions of China. Tourism based on Chinese culture and historical monuments helps not only preserve heritage, but also create new jobs in small and medium-sized cities.
2.3 Support for local travel companies
To stimulate the development of domestic tourism, the Chinese government actively supports small and medium-sized tourism enterprises, providing tax breaks, subsidies and other forms of support. Local travel companies get the opportunity to develop new routes, create excursion programs and attract more tourists at the regional level.
In addition, the government is helping travel companies develop domestic tours that include package offers and special discounts for the Chinese. These measures contribute to increasing the availability of tourism for the local population.
3. Stimulating domestic tourism through digitalization
3.1 Using Digital Platforms and Mobile Applications
One of the most significant trends in the development of domestic tourism in China is digitalization. Chinese travel companies and government agencies are actively using mobile apps and digital platforms to promote tourism. Platforms such as Ctrip, Qunar, Fliggy allow tourists to book tickets, hotels, excursions and other services directly via mobile devices.
Digital tours, virtual excursions and online feedback platforms are becoming an integral part of domestic tourism. These innovations help Chinese people plan their travels, get information about holiday destinations and choose the optimal routes.
3.2 Development of contactless technologies and mobile payments
Amid the coronavirus pandemic, the Chinese are increasingly preferring contactless payments and online reservations. Programs like Alipay and WeChat Pay play an important role in organizing domestic tourism, allowing travelers to easily pay for tickets, hotels, excursions and goods in stores without leaving the app.
It also contributes to simplifying the travel process and minimizes the possible risks associated with physical contacts and sanitary regulations.
4. The role of Chinese tourists in the global economy
4.1 Reconstruction after COVID-19
After the COVID-19 pandemic, China became one of the first major tourist markets to begin to restore its domestic travel. Domestic tourism in China has grown in recent years thanks to successful measures to control the spread of the virus and stimulate economic recovery through the tourism industry.
With rising incomes of Chinese citizens and an increase in their interest in traveling around their country, China expects a significant increase in domestic tourism in the coming years, which could also have an impact on the global tourism market.
4.2 Impact on Other Economies
Chinese domestic tourism not only contributes to economic growth in the country itself, but also has a positive impact on tourism in other countries. With rising incomes and travel availability for Chinese citizens, more Chinese are choosing to holiday in neighboring countries, creating additional demand for tourism services and supporting economies in countries such as South Korea, Thailand, Japan and Vietnam.
Conclusion
China is actively developing domestic tourism using a wide range of strategies and innovations. From improving infrastructure and making tourism more accessible to digitalization and environmental initiatives, the Chinese government is taking steps to make domestic travel accessible and attractive to all citizens. In the future, domestic tourism in China is expected to continue to grow, which will contribute to economic prosperity both in large metropolitan areas and in remote areas of the country.
1. Importance of domestic tourism to China
1.1 Economic importance of domestic tourism
Domestic tourism in China plays a key role in the country's economy, being an important source of income for many regions. Amid restrictions on international travel and growing interest in domestic travel, domestic tourism has become an important engine of economic growth in the post-pandemic period.
The development of domestic tourism contributes not only to the growth of consumer demand, but also to job creation, infrastructure improvement and business support in industries such as hospitality, catering, transport, cultural events and entertainment.
1.2 Reduction of regional differences
China is actively working to improve the accessibility of tourism to different segments of the population and in different regions of the country. Unlike major metropolitan areas such as Shanghai and Beijing, many rural and remote regions of China did not have sufficient access to quality tourism services. In response to these challenges, the Chinese government is launching projects aimed at developing infrastructure and creating tourism clusters in rural and less developed areas.
2. Measures taken to develop domestic tourism
2.1 Development of tourism infrastructure
One of the main steps taken by the Chinese government to stimulate domestic tourism is the active development of infrastructure. This includes the construction of new hotels, improving the quality of transport services, the creation of tourist centers and exhibition complexes.
In recent years, much attention has been paid to the creation of smart tourist areas, which include not only basic infrastructure, but also innovative technologies for the convenience of tourists. These technologies help improve travel planning, booking, payment and other aspects of travel service.
2.2 Promotion of cultural and ecological tourism
China is actively developing cultural and ecological tourism in order to attract citizens to various regions of the country. The main emphasis is on the restoration of cultural heritage and the preservation of nature. In recent years, tourism to regions with unique natural features, such as Tibet, Yunnan, Guizhou, where environmental tours and adventure tourism are actively developing, has become popular.
In addition, heritage themes and cultural routes are actively developing in the country, which attract travelers interested in the history and traditions of China. Tourism based on Chinese culture and historical monuments helps not only preserve heritage, but also create new jobs in small and medium-sized cities.
2.3 Support for local travel companies
To stimulate the development of domestic tourism, the Chinese government actively supports small and medium-sized tourism enterprises, providing tax breaks, subsidies and other forms of support. Local travel companies get the opportunity to develop new routes, create excursion programs and attract more tourists at the regional level.
In addition, the government is helping travel companies develop domestic tours that include package offers and special discounts for the Chinese. These measures contribute to increasing the availability of tourism for the local population.
3. Stimulating domestic tourism through digitalization
3.1 Using Digital Platforms and Mobile Applications
One of the most significant trends in the development of domestic tourism in China is digitalization. Chinese travel companies and government agencies are actively using mobile apps and digital platforms to promote tourism. Platforms such as Ctrip, Qunar, Fliggy allow tourists to book tickets, hotels, excursions and other services directly via mobile devices.
Digital tours, virtual excursions and online feedback platforms are becoming an integral part of domestic tourism. These innovations help Chinese people plan their travels, get information about holiday destinations and choose the optimal routes.
3.2 Development of contactless technologies and mobile payments
Amid the coronavirus pandemic, the Chinese are increasingly preferring contactless payments and online reservations. Programs like Alipay and WeChat Pay play an important role in organizing domestic tourism, allowing travelers to easily pay for tickets, hotels, excursions and goods in stores without leaving the app.
It also contributes to simplifying the travel process and minimizes the possible risks associated with physical contacts and sanitary regulations.
4. The role of Chinese tourists in the global economy
4.1 Reconstruction after COVID-19
After the COVID-19 pandemic, China became one of the first major tourist markets to begin to restore its domestic travel. Domestic tourism in China has grown in recent years thanks to successful measures to control the spread of the virus and stimulate economic recovery through the tourism industry.
With rising incomes of Chinese citizens and an increase in their interest in traveling around their country, China expects a significant increase in domestic tourism in the coming years, which could also have an impact on the global tourism market.
4.2 Impact on Other Economies
Chinese domestic tourism not only contributes to economic growth in the country itself, but also has a positive impact on tourism in other countries. With rising incomes and travel availability for Chinese citizens, more Chinese are choosing to holiday in neighboring countries, creating additional demand for tourism services and supporting economies in countries such as South Korea, Thailand, Japan and Vietnam.
Conclusion
China is actively developing domestic tourism using a wide range of strategies and innovations. From improving infrastructure and making tourism more accessible to digitalization and environmental initiatives, the Chinese government is taking steps to make domestic travel accessible and attractive to all citizens. In the future, domestic tourism in China is expected to continue to grow, which will contribute to economic prosperity both in large metropolitan areas and in remote areas of the country.